Burger King takes heat over 'highly sexualised' kids ad
A letter-writing campaign launched in response to a controversial new ad by Burger King in the US has mobilised nearly 10,000 concerned citizens over the course of three weeks. “Almost 10,000 emails have been sent by CCFC members to Nickelodean and Burger King,” Josh Golin, associate director of Campaign for a Commercial-Free Childhood, told The Christian Post.
CCFC is a national coalition of health care professionals, educators, advocacy groups and concerned parents and is a programme of the Judge Baker Children’s Center at Harvard University. It is encouraging concerned individuals to join in their campaign to get Nickelodeon and Burger King to “immediately” pull the ad. In the meantime, the contested ad has run nationally more than 1,950 times, including twice during a Saturday afternoon screening of the Scooby Doo movie. “It also ran during American Idol, frequently the top-rated show for children 12 and under,” Golin noted.
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CCFC is a national coalition of health care professionals, educators, advocacy groups and concerned parents and is a programme of the Judge Baker Children’s Center at Harvard University. It is encouraging concerned individuals to join in their campaign to get Nickelodeon and Burger King to “immediately” pull the ad. In the meantime, the contested ad has run nationally more than 1,950 times, including twice during a Saturday afternoon screening of the Scooby Doo movie. “It also ran during American Idol, frequently the top-rated show for children 12 and under,” Golin noted.
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