Word of Mouth and Children's Ministry

[Dave Roberts]

Just 17 per cent of families use local authority information services to plan childcare for their children, a National Childminding Association (NCMA) survey has found. The charity's annual childcare awareness survey, which questioned more than 1,000 people, is designed to measure how much parents know about the different types of childcare on offer. It found that childminders and nannies are the most recognised form of childcare, ahead of nurseries, creches and au pairs. It also revealed that most families find out about childcare provision through word-of-mouth as opposed to advertising or government initiatives. Read More

If word of mouth is key for childcare how key is it for your work in the community?

Food for thought.